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He was a quiet person
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Cola Wars

He was a quiet person. He had, I think,incredible drive and incredible focus. He was,...

He was a quiet person. He had, I think,
incredible drive and incredible focus. He was, without question,
the right man for the times

Full Transcript

00:00:01.000 --> 00:00:03.403
He was a quiet person.
00:00:03.437 --> 00:00:05.171
He had, I think, incredible drive
00:00:05.204 --> 00:00:07.341
and incredible focus.
00:00:07.374 --> 00:00:09.976
He was, without question, the right man for the times.
Duration
10 seconds
Views
54
Timestamp in Movie
00:15:47
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Mr. Goizueta took a company which, frankly, - Cola Wars 00:27
Mr. Goizueta took a company which, frankly,
Pepsi and Coke were locked - Cola Wars 00:20
Pepsi and Coke were locked
You certainly rolled out of bed - Cola Wars 00:09
You certainly rolled out of bed
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.