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He kept asking Jay
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Cola Wars

He kept asking Jay, "How much is this goingto cost me?" And Jay kept givinghis pitch

He kept asking Jay, "How much is this going
to cost me?" And Jay kept giving
his pitch

Full Transcript

00:00:01.000 --> 00:00:02.835
He kept asking Jay,
00:00:02.869 --> 00:00:04.837
"How much is this going to cost me?"
00:00:04.871 --> 00:00:07.907
And Jay kept giving his pitch.
Duration
8 seconds
Views
25
Timestamp in Movie
00:29:46
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And then he would say, - Cola Wars 00:07
And then he would say,
At that time, - Cola Wars 00:13
At that time,
There were no big debates. - Cola Wars 00:04
There were no big debates.
We didn't spend months figuring out, - Cola Wars 00:07
We didn't spend months figuring out,
Well, I must say, the press conference in New York yesterday - Cola Wars 00:07
Well, I must say, the press conference in New York yesterday
Promoter Don King, - Cola Wars 00:35
Promoter Don King,
So the idea we had was - Cola Wars 00:09
So the idea we had was
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...
One on the back lot at Universal Studios - Cola Wars 00:07
One on the back lot at Universal Studios
The first take involved the choreography - Cola Wars 00:14
The first take involved the choreography
And his choreography was that he would come down the steps, - Cola Wars 00:15
And his choreography was that he would come down the steps,
The final take, Michael had been asked - Cola Wars 00:09
The final take, Michael had been asked
Rock star Michael Jackson was injured tonight in Los Angeles. - Cola Wars 00:04
Rock star Michael Jackson was injured tonight in Los Angeles...
Jackson was rushed to the hospital last night - Cola Wars 00:08
Jackson was rushed to the hospital last night
So the director wanted just one more take, - Cola Wars 00:05
So the director wanted just one more take,