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Cola Wars

Here's one that starts,"Dear Chief Dodo." Well, I passed that alongto Roberto unopened

Here's one that starts,
"Dear Chief Dodo." Well, I passed that along
to Roberto unopened

Full Transcript

00:00:01.000 --> 00:00:05.037
Here's one that starts, "Dear Chief Dodo."
00:00:05.007 --> 00:00:07.072
Well, I passed that along to Roberto unopened.
Duration
7 seconds
Views
29
Timestamp in Movie
01:13:25
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars
They're both yours, - Cola Wars 00:05
They're both yours,
Then they tried to market two products side by side: - Cola Wars 00:07
Then they tried to market two products side by side:
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,
Intrinsics means I buy the product - Cola Wars 00:05
Intrinsics means I buy the product
Extrinsics are, I buy the product - Cola Wars 00:07
Extrinsics are, I buy the product
Used to be we bought product - Cola Wars 00:05
Used to be we bought product
Your image, never mind the bad old days last summer, - Cola Wars 00:08
Your image, never mind the bad old days last summer,