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How did a war between
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Cola Wars

How did a war between two soda brands succeedin capturing the imagination of the entire...

How did a war between two soda brands succeed
in capturing the imagination of the entire country and almost destroy
one of the most iconic symbols of American culture?

Full Transcript

00:00:01.000 --> 00:00:02.703
How did a war between
00:00:02.736 --> 00:00:04.571
two soda brands succeed in capturing the imagination
00:00:04.605 --> 00:00:06.573
of the entire country
00:00:06.607 --> 00:00:09.576
and almost destroy one of the most iconic symbols
00:00:09.061 --> 00:00:11.612
of American culture?
Duration
12 seconds
Views
31
Timestamp in Movie
00:01:12
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Yes, for a bright taste and a bracing sparkle, - Cola Wars 00:11
Yes, for a bright taste and a bracing sparkle,
Coca-Cola was the first cola - Cola Wars 00:33
Coca-Cola was the first cola
It got to the point where people didn't even notice - Cola Wars 00:11
It got to the point where people didn't even notice
I believe the story goes that the two most recognizable words - Cola Wars 00:08
I believe the story goes that the two most recognizable word...
In a business where even - Cola Wars 00:15
In a business where even
To be the rascally rabbit, - Cola Wars 00:08
To be the rascally rabbit,
I think being the underdog is the place you want to be, - Cola Wars 00:10
I think being the underdog is the place you want to be,
"Well, we're great, we're wonderful, - Cola Wars 00:08
"Well, we're great, we're wonderful,
In the 1970s, - Cola Wars 00:23
In the 1970s,
In recent side-by-side - Cola Wars 00:09
In recent side-by-side
In Dallas, Texas, - Cola Wars 00:13
In Dallas, Texas,
Coke, Dr Pepper, the local brand, and Pepsi. - Cola Wars 00:05
Coke, Dr Pepper, the local brand, and Pepsi.
So with almost nothing to lose, - Cola Wars 00:06
So with almost nothing to lose,
This is the taste. - Cola Wars 00:12
This is the taste.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge