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I can tell you my reaction
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Cola Wars

I can tell youmy reaction to Roger's letterin the "Times". Obviously I wasn'thappy about...

I can tell you
my reaction to Roger's letter
in the "Times". Obviously I wasn't
happy about it, because he was, in a sense,
rubbing our nose in it

Full Transcript

00:00:01.000 --> 00:00:02.869
I can tell you my reaction
00:00:02.902 --> 00:00:04.904
to Roger's letter in the "Times".
00:00:04.937 --> 00:00:06.939
Obviously I wasn't happy about it,
00:00:06.973 --> 00:00:09.809
because he was, in a sense, rubbing our nose in it.
Duration
10 seconds
Views
19
Timestamp in Movie
00:58:04
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,
Simply stated, - Cola Wars 00:07
Simply stated,
I don't think that we had anticipated - Cola Wars 00:07
I don't think that we had anticipated
And as a result, I think the response from the press - Cola Wars 00:08
And as a result, I think the response from the press
And are you 100% certain - Cola Wars 00:05
And are you 100% certain
I think, as I said, - Cola Wars 00:07
I think, as I said,
And we think there's going to be enormous trial - Cola Wars 00:05
And we think there's going to be enormous trial
We know we've got a winner. - Cola Wars 00:05
We know we've got a winner.
One of the first signs that something was amiss - Cola Wars 00:20
One of the first signs that something was amiss
All I know is that I was sitting - Cola Wars 00:09
All I know is that I was sitting
And if you watch the whole press conference, - Cola Wars 00:16
And if you watch the whole press conference,
Ma'am, I can tell you that what you're going to get - Cola Wars 00:06
Ma'am, I can tell you that what you're going to ge...
- Except a Coke. - Not at all. - Cola Wars 00:04
- Except a Coke. - Not at all.
People were asked, "Why?" - Cola Wars 00:16
People were asked, "Why?"
Well, I would say it's smoother... - Cola Wars 00:05
Well, I would say it's smoother...
With the global reach of Coke, - Cola Wars 00:09
With the global reach of Coke,
But their nervousness and their flubs - Cola Wars 00:08
But their nervousness and their flubs
Coke completely misread the situation, - Cola Wars 00:15
Coke completely misread the situation,