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I don't know why they were so excited to report on this
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Cola Wars

I don't know why they wereso excited to report on this. Was it, in fact, the slowestnews...

I don't know why they were
so excited to report on this. Was it, in fact, the slowest
news week in history when New Coke was launched?

Full Transcript

00:00:01.000 --> 00:00:03.135
I don't know why they were so excited to report on this.
00:00:03.017 --> 00:00:05.672
Was it, in fact, the slowest news week in history
00:00:05.705 --> 00:00:07.274
when New Coke was launched?
Duration
7 seconds
Views
21
Timestamp in Movie
01:11:21
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
It was great sort of commercial corporate theater, - Cola Wars 00:08
It was great sort of commercial corporate theater,
Given the visceral reaction - Cola Wars 00:12
Given the visceral reaction
Brian Dyson and Sergio Zyman - Cola Wars 00:08
Brian Dyson and Sergio Zyman
But as the calls and letters kept coming, - Cola Wars 00:09
But as the calls and letters kept coming,
I think we really had to learn to listen more carefully - Cola Wars 00:11
I think we really had to learn to listen more carefully
From ABC, - Cola Wars 00:15
From ABC,
But this is America, - Cola Wars 00:05
But this is America,
Tomorrow, the Coca-Cola Company will announce, - Cola Wars 00:07
Tomorrow, the Coca-Cola Company will announce,
Only now, it will be called Classic Coke, - Cola Wars 00:06
Only now, it will be called Classic Coke,
We said, "What if we recognize the mistake?" - Cola Wars 00:09
We said, "What if we recognize the mistake?"
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,