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I don't like to be immodest about it
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Cola Wars

I don't like to beimmodest about it, but the simple fact isthat the image of Coca-Cola has...

I don't like to be
immodest about it, but the simple fact is
that the image of Coca-Cola has never been higher

Full Transcript

00:00:01.000 --> 00:00:03.268
I don't like to be immodest about it,
00:00:03.302 --> 00:00:06.071
but the simple fact is that the image of Coca-Cola
00:00:06.105 --> 00:00:07.806
has never been higher.
Duration
8 seconds
Views
17
Timestamp in Movie
01:16:50
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
It was not just an emotional reaction. - Cola Wars 00:05
It was not just an emotional reaction.
It was four positive share points for Coca-Cola - Cola Wars 00:07
It was four positive share points for Coca-Cola
In other words, people came back to Coke, - Cola Wars 00:38
In other words, people came back to Coke,
If you don't take risks, you stagnate. - Cola Wars 00:04
If you don't take risks, you stagnate.
And this was an example of Coke taking a risk. - Cola Wars 00:04
And this was an example of Coke taking a risk.
And they ended up with an outcome - Cola Wars 00:18
And they ended up with an outcome
But like with so many things in history, - Cola Wars 00:17
But like with so many things in history,
Suddenly, everybody was talking about Coke. - Cola Wars 00:04
Suddenly, everybody was talking about Coke.
♪ Can't beat it ♪ - Cola Wars 00:11
♪ Can't beat it ♪
So that kind of happened. - Cola Wars 00:04
So that kind of happened.
It was five years ago today - Cola Wars 00:04
It was five years ago today
The battle between Coke and Pepsi - Cola Wars 00:17
The battle between Coke and Pepsi
It was, in effect, the beginning of a closing chapter - Cola Wars 00:08
It was, in effect, the beginning of a closing chapter
We live in a world now where it's very hard - Cola Wars 00:15
We live in a world now where it's very hard
Now, good lord, you go in the supermarket, - Cola Wars 00:07
Now, good lord, you go in the supermarket,
Really in the last 20 years, - Cola Wars 00:06
Really in the last 20 years,
There's been increasing recognition - Cola Wars 00:10
There's been increasing recognition
Former President Clinton is speaking out - Cola Wars 00:15
Former President Clinton is speaking out
Everybody's so health-conscious. - Cola Wars 00:06
Everybody's so health-conscious.
Today's Coke and Pepsi - Cola Wars 00:21
Today's Coke and Pepsi