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I mean, they would do it with a straight face
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Cola Wars

I mean, they would do itwith a straight face, and you couldn't get themto giggle about it

I mean, they would do it
with a straight face, and you couldn't get them
to giggle about it

Full Transcript

00:00:01.000 --> 00:00:02.868
I mean, they would do it with a straight face,
00:00:02.902 --> 00:00:04.097
and you couldn't get them to giggle about it...
Duration
5 seconds
Views
18
Timestamp in Movie
00:18:43
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.
A little tepid. - Cola Wars 00:09
A little tepid.
In the ongoing struggle for shelf space and market shares, - Cola Wars 00:07
In the ongoing struggle for shelf space and market shares,
That was what was exciting about the '80s at Coca-Cola. - Cola Wars 00:12
That was what was exciting about the '80s at Coca-Cola.
And everything's on the table." - Cola Wars 00:34
And everything's on the table."
And you're going to drink it - Cola Wars 00:05
And you're going to drink it
It was a risk, because if it didn't work, - Cola Wars 00:06
It was a risk, because if it didn't work,
Coke had to think long and hard - Cola Wars 00:13
Coke had to think long and hard
Roberto Goizueta was absolutely serious - Cola Wars 00:13
Roberto Goizueta was absolutely serious
Have you noticed how many men are drinking Diet Coke? - Cola Wars 00:05
Have you noticed how many men are drinking Diet Coke?
- You like it? - It tastes great, - Cola Wars 00:05
- You like it? - It tastes great,