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I think being the underdog is the place you want to be
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Cola Wars

I think being the underdogis the place you want to be, because when you're number...

I think being the underdog
is the place you want to be, because when you're number one,
you're in the lead, you kind of sit on your laurels
and you don't really

Full Transcript

00:00:01.000 --> 00:00:05.037
I think being the underdog is the place you want to be,
00:00:05.404 --> 00:00:07.507
because when you're number one, you're in the lead,
00:00:07.054 --> 00:00:09.509
you kind of sit on your laurels and you don't really...
Duration
10 seconds
Views
28
Timestamp in Movie
00:03:05
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
"Well, we're great, we're wonderful, - Cola Wars 00:08
"Well, we're great, we're wonderful,
In the 1970s, - Cola Wars 00:23
In the 1970s,
In recent side-by-side - Cola Wars 00:09
In recent side-by-side
In Dallas, Texas, - Cola Wars 00:13
In Dallas, Texas,
Coke, Dr Pepper, the local brand, and Pepsi. - Cola Wars 00:05
Coke, Dr Pepper, the local brand, and Pepsi.
So with almost nothing to lose, - Cola Wars 00:06
So with almost nothing to lose,
This is the taste. - Cola Wars 00:12
This is the taste.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,