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I think it could safely be said
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Cola Wars

I think it couldsafely be said that they trulyunderestimated the romance that the American...

I think it could
safely be said that they truly
underestimated the romance that the American people have
had with Coca-Cola, the drink which is really
more than a drink and more than a taste

Full Transcript

00:00:01.000 --> 00:00:02.834
I think it could safely be said
00:00:02.868 --> 00:00:05.404
that they truly underestimated the romance
00:00:05.438 --> 00:00:08.441
that the American people have had with Coca-Cola,
00:00:08.474 --> 00:00:10.276
the drink which is really more than a drink
00:00:10.309 --> 00:00:14.999
and more than a taste.
Duration
14 seconds
Views
20
Timestamp in Movie
01:10:45
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Oh, my gosh. Gee. - Cola Wars 00:05
Oh, my gosh. Gee.
You can give us big bottles of Coke, - Cola Wars 00:07
You can give us big bottles of Coke,
For millions of us, changing the taste of Coke - Cola Wars 00:06
For millions of us, changing the taste of Coke
The only people who were more into hating New Coke - Cola Wars 00:07
The only people who were more into hating New Coke
I don't know why they were so excited to report on this. - Cola Wars 00:07
I don't know why they were so excited to report on this...
It was great sort of commercial corporate theater, - Cola Wars 00:08
It was great sort of commercial corporate theater,
Given the visceral reaction - Cola Wars 00:12
Given the visceral reaction
Brian Dyson and Sergio Zyman - Cola Wars 00:08
Brian Dyson and Sergio Zyman
But as the calls and letters kept coming, - Cola Wars 00:09
But as the calls and letters kept coming,
I think we really had to learn to listen more carefully - Cola Wars 00:11
I think we really had to learn to listen more carefully
From ABC, - Cola Wars 00:15
From ABC,
But this is America, - Cola Wars 00:05
But this is America,
Tomorrow, the Coca-Cola Company will announce, - Cola Wars 00:07
Tomorrow, the Coca-Cola Company will announce,
Only now, it will be called Classic Coke, - Cola Wars 00:06
Only now, it will be called Classic Coke,
We said, "What if we recognize the mistake?" - Cola Wars 00:09
We said, "What if we recognize the mistake?"
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...