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I think, as I said
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Cola Wars

I think, as I said, I think this isthe surest move ever, because the consumer made it

I think, as I said, I think this is
the surest move ever, because the consumer made it

Full Transcript

00:00:01.000 --> 00:00:02.735
I think, as I said,
00:00:02.768 --> 00:00:04.704
I think this is the surest move ever,
00:00:04.737 --> 00:00:07.273
because the consumer made it.
Duration
7 seconds
Views
37
Timestamp in Movie
00:59:14
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And we think there's going to be enormous trial - Cola Wars 00:05
And we think there's going to be enormous trial
We know we've got a winner. - Cola Wars 00:05
We know we've got a winner.
One of the first signs that something was amiss - Cola Wars 00:20
One of the first signs that something was amiss
All I know is that I was sitting - Cola Wars 00:09
All I know is that I was sitting
And if you watch the whole press conference, - Cola Wars 00:16
And if you watch the whole press conference,
Ma'am, I can tell you that what you're going to get - Cola Wars 00:06
Ma'am, I can tell you that what you're going to ge...
- Except a Coke. - Not at all. - Cola Wars 00:04
- Except a Coke. - Not at all.
People were asked, "Why?" - Cola Wars 00:16
People were asked, "Why?"
Well, I would say it's smoother... - Cola Wars 00:05
Well, I would say it's smoother...
With the global reach of Coke, - Cola Wars 00:09
With the global reach of Coke,
But their nervousness and their flubs - Cola Wars 00:08
But their nervousness and their flubs
Coke completely misread the situation, - Cola Wars 00:15
Coke completely misread the situation,
They felt like they're coming on strong, - Cola Wars 00:07
They felt like they're coming on strong,
So they were totally caught off guard - Cola Wars 00:07
So they were totally caught off guard
They introduce New Coke in April of 1985, - Cola Wars 00:25
They introduce New Coke in April of 1985,
I'd like to invite you to the lobby - Cola Wars 00:05
I'd like to invite you to the lobby
- Thank you. - Thank you. - Cola Wars 00:04
- Thank you. - Thank you.
A bunch of us were up in Roger's office, - Cola Wars 00:09
A bunch of us were up in Roger's office,
You want us to achieve through all this?" - Cola Wars 00:06
You want us to achieve through all this?"
"Kill New Coke." - Cola Wars 00:19
"Kill New Coke."