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Cola Wars

I thought, "Wow." The formula of Coca-Colawas always seen as something that would never...

I thought, "Wow." The formula of Coca-Cola
was always seen as something that would never change,
and it never had. The need for secrecy
was great

Full Transcript

00:00:01.000 --> 00:00:03.998
I thought, "Wow."
00:00:03.037 --> 00:00:05.506
The formula of Coca-Cola was always seen as something
00:00:05.539 --> 00:00:07.974
that would never change, and it never had.
00:00:08.997 --> 00:00:10.144
The need for secrecy was great.
Duration
10 seconds
Views
27
Timestamp in Movie
00:53:08
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night
We have to figure out what this is." - Cola Wars 00:06
We have to figure out what this is."
Coca-Cola is about to announce what it calls - Cola Wars 00:06
Coca-Cola is about to announce what it calls
I was with Roger, - Cola Wars 00:05
I was with Roger,
The most significant soft drink marketing development - Cola Wars 00:06
The most significant soft drink marketing development
He knew Pepsi very well. - Cola Wars 00:10
He knew Pepsi very well.
This morning there is a surprising report - Cola Wars 00:08
This morning there is a surprising report
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...
Because we could claim that more people preferred - Cola Wars 00:10
Because we could claim that more people preferred
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...
And the only way that they could do that - Cola Wars 00:04
And the only way that they could do that
Before Coca-Cola - Cola Wars 00:20
Before Coca-Cola
We had spent the entire day - Cola Wars 00:11
We had spent the entire day
We're thinking about this the wrong way. - Cola Wars 00:09
We're thinking about this the wrong way.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.