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Cola Wars

If we're going to put the brand"Coke" on a diet soft drink, we felt that brand,that...

If we're going to put the brand
"Coke" on a diet soft drink, we felt that brand,
that product, should be number two
only to Coca-Cola

Full Transcript

00:00:01.000 --> 00:00:03.077
If we're going to put the brand "Coke" on a diet soft drink,
00:00:03.803 --> 00:00:06.039
we felt that brand, that product,
00:00:06.072 --> 00:00:08.875
should be number two only to Coca-Cola.
Duration
9 seconds
Views
20
Timestamp in Movie
00:24:21
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
So from the very beginning in 1982, - Cola Wars 00:09
So from the very beginning in 1982,
Diet Coke grew so fast in '82 through '89, - Cola Wars 00:11
Diet Coke grew so fast in '82 through '89,
Diet Coke stepping out - Cola Wars 00:14
Diet Coke stepping out
So Pepsi and Diet Pepsi had some work to do. - Cola Wars 00:24
So Pepsi and Diet Pepsi had some work to do.
Every new idea, every strategy, every tactic, - Cola Wars 00:10
Every new idea, every strategy, every tactic,
The soft drink business - Cola Wars 00:27
The soft drink business
He was only 38 when he became president. - Cola Wars 00:05
He was only 38 when he became president.
Are you really going to take a billboard - Cola Wars 00:13
Are you really going to take a billboard
But when a CEO is involved - Cola Wars 00:10
But when a CEO is involved
As Enrico came to power, - Cola Wars 00:14
As Enrico came to power,
As Roger used to say, - Cola Wars 00:11
As Roger used to say,
"But a few big things, if done very well, - Cola Wars 00:12
"But a few big things, if done very well,
And it's all about people trying to make something - Cola Wars 00:06
And it's all about people trying to make something
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,