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�� I'm bad, I'm bad ♪ The controversy
around Michael Jackson's personal life wouldn't
emerge for many years. In 1984, he was indisputably the biggest pop star
in the world. Pepsi's partnership with him would shake up
the entire industry, and allow the underdog cola
to push Coke's overall lead to under 5%
around Michael Jackson's personal life wouldn't
emerge for many years. In 1984, he was indisputably the biggest pop star
in the world. Pepsi's partnership with him would shake up
the entire industry, and allow the underdog cola
to push Coke's overall lead to under 5%
Full Transcript
00:00:01.000 --> 00:00:03.235
♪ I'm bad, I'm bad ♪
00:00:03.269 --> 00:00:05.737
The controversy
around Michael Jackson's
00:00:05.077 --> 00:00:08.074
personal life wouldn't
emerge for many years.
00:00:08.773 --> 00:00:10.342
In 1984, he was indisputably
00:00:10.376 --> 00:00:12.811
the biggest pop star
in the world.
00:00:12.844 --> 00:00:14.346
Pepsi's partnership with him
00:00:14.038 --> 00:00:16.648
would shake up
the entire industry,
00:00:16.681 --> 00:00:19.251
and allow the underdog cola
to push Coke's overall lead
00:00:19.285 --> 00:00:20.852
to under 5%.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
