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In a business where even a one-point edge
in the market was worth hundreds
of millions of dollars, Pepsi and Coke
fiercely competed for every ounce of soda
consumed across the world. Pepsi's task was, in fact,
to be the underdog
in the market was worth hundreds
of millions of dollars, Pepsi and Coke
fiercely competed for every ounce of soda
consumed across the world. Pepsi's task was, in fact,
to be the underdog
Full Transcript
00:00:01.000 --> 00:00:02.634
In a business where even
00:00:02.669 --> 00:00:04.436
a one-point edge
in the market
00:00:04.469 --> 00:00:06.673
was worth hundreds
of millions of dollars,
00:00:06.706 --> 00:00:08.607
Pepsi and Coke
fiercely competed
00:00:08.064 --> 00:00:11.744
for every ounce of soda
consumed across the world.
00:00:11.778 --> 00:00:14.546
Pepsi's task was, in fact,
to be the underdog.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
