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In April 1985
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Cola Wars

In April 1985, Coca-Cola was finally readyto officially launch their top secret weapon,...

In April 1985, Coca-Cola was finally ready
to officially launch their top secret weapon, hoping to put an end to the
cola wars once and for all. It was an invitation

Full Transcript

00:00:01.000 --> 00:00:03.103
In April 1985,
00:00:03.136 --> 00:00:06.039
Coca-Cola was finally ready to officially launch
00:00:06.072 --> 00:00:08.174
their top secret weapon,
00:00:08.208 --> 00:00:11.578
hoping to put an end to the cola wars once and for all.
00:00:11.611 --> 00:00:13.413
It was an invitation.
Duration
13 seconds
Views
33
Timestamp in Movie
00:53:56
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night
We have to figure out what this is." - Cola Wars 00:06
We have to figure out what this is."
Coca-Cola is about to announce what it calls - Cola Wars 00:06
Coca-Cola is about to announce what it calls
I was with Roger, - Cola Wars 00:05
I was with Roger,
The most significant soft drink marketing development - Cola Wars 00:06
The most significant soft drink marketing development
He knew Pepsi very well. - Cola Wars 00:10
He knew Pepsi very well.
This morning there is a surprising report - Cola Wars 00:08
This morning there is a surprising report
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...
Because we could claim that more people preferred - Cola Wars 00:10
Because we could claim that more people preferred
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...
And the only way that they could do that - Cola Wars 00:04
And the only way that they could do that
Before Coca-Cola - Cola Wars 00:20
Before Coca-Cola
We had spent the entire day - Cola Wars 00:11
We had spent the entire day
We're thinking about this the wrong way. - Cola Wars 00:09
We're thinking about this the wrong way.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.
I barely would get a grunt good morning every morning - Cola Wars 00:06
I barely would get a grunt good morning every morning
And there was a lightness in his step. - Cola Wars 00:08
And there was a lightness in his step.
And he said, "You are not going to believe this." - Cola Wars 00:16
And he said, "You are not going to believe this."
It felt like we all deserved a victory lap, - Cola Wars 00:10
It felt like we all deserved a victory lap,