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In Dallas, Texas
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Cola Wars

In Dallas, Texas, we introduced a comparativeadvertising campaign, unique at the time,...

In Dallas, Texas, we introduced a comparative
advertising campaign, unique at the time, where we were
a number-three brand. Not just a number-two brand.
A number-three brand

Full Transcript

00:00:01.000 --> 00:00:02.902
In Dallas, Texas,
00:00:02.935 --> 00:00:06.439
we introduced a comparative advertising campaign,
00:00:06.472 --> 00:00:08.034
unique at the time,
00:00:08.373 --> 00:00:10.677
where we were a number-three brand.
00:00:10.071 --> 00:00:12.879
Not just a number-two brand. A number-three brand.
Duration
13 seconds
Views
31
Timestamp in Movie
00:04:00
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Coke, Dr Pepper, the local brand, and Pepsi. - Cola Wars 00:05
Coke, Dr Pepper, the local brand, and Pepsi.
So with almost nothing to lose, - Cola Wars 00:06
So with almost nothing to lose,
This is the taste. - Cola Wars 00:12
This is the taste.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,
Even thought it was one a one- or two-point advantage, - Cola Wars 00:11
Even thought it was one a one- or two-point advantage,
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.