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In Dallas, Texas, we introduced a comparative
advertising campaign, unique at the time, where we were
a number-three brand. Not just a number-two brand.
A number-three brand
advertising campaign, unique at the time, where we were
a number-three brand. Not just a number-two brand.
A number-three brand
Full Transcript
00:00:01.000 --> 00:00:02.902
In Dallas, Texas,
00:00:02.935 --> 00:00:06.439
we introduced a comparative
advertising campaign,
00:00:06.472 --> 00:00:08.034
unique at the time,
00:00:08.373 --> 00:00:10.677
where we were
a number-three brand.
00:00:10.071 --> 00:00:12.879
Not just a number-two brand.
A number-three brand.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.