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In fact, I'm surprised we didn't just divide the country
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Cola Wars

In fact, I'm surprised wedidn't just divide the country and put our own sort ofpop wall...

In fact, I'm surprised we
didn't just divide the country and put our own sort of
pop wall up. Coke people up there,
Pepsi people over here

Full Transcript

00:00:01.000 --> 00:00:03.468
In fact, I'm surprised we didn't just divide the country
00:00:03.502 --> 00:00:05.637
and put our own sort of pop wall up.
00:00:05.067 --> 00:00:08.908
Coke people up there, Pepsi people over here.
Duration
9 seconds
Views
24
Timestamp in Movie
00:48:58
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
It is interesting that once you know, - Cola Wars 00:05
It is interesting that once you know,
But when you don't know, - Cola Wars 00:05
But when you don't know,
I almost want to say it's the same thing, - Cola Wars 00:04
I almost want to say it's the same thing,
Wow. That's interesting. - Cola Wars 00:04
Wow. That's interesting.
What you had was carbonated, flavored sugar water. - Cola Wars 00:07
What you had was carbonated, flavored sugar water.
Had Coke and Pepsi never been invented, - Cola Wars 00:07
Had Coke and Pepsi never been invented,
These were unessential products. - Cola Wars 00:14
These were unessential products.
By this time you had Pepsi fully ensconced - Cola Wars 00:19
By this time you had Pepsi fully ensconced
At the peak of Coca-Cola's - Cola Wars 00:33
At the peak of Coca-Cola's
So they went into crisis mode. - Cola Wars 00:06
So they went into crisis mode.
The top brass at Coca-Cola needed someone - Cola Wars 00:15
The top brass at Coca-Cola needed someone
Sergio Zyman was one of those rare individuals - Cola Wars 00:08
Sergio Zyman was one of those rare individuals
He started at Pepsi and ended up at Coca-Cola. - Cola Wars 00:05
He started at Pepsi and ended up at Coca-Cola.
Sergio recognized that all the news - Cola Wars 00:07
Sergio recognized that all the news
Somehow, Coke had to re-establish themself - Cola Wars 00:08
Somehow, Coke had to re-establish themself
Even since the beginning of the Pepsi Challenge, - Cola Wars 00:31
Even since the beginning of the Pepsi Challenge,
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,
It was like taking a blood oath. - Cola Wars 00:07
It was like taking a blood oath.
When we walked into the conference room, - Cola Wars 00:09
When we walked into the conference room,
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula