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In one of the most dramatic comeback stories
in consumer history, Coke Classic would go on
to outsell New Coke by 10 to 1 within a year, driving overall
Coca-Cola shares to unprecedented heights. I think the introduction
of Coke Classic was the first step
in redemption for Coke in saying, "We messed up,
we found our soul, we've been through therapy," and on some subconscious level,
it got me to drink Diet Coke
in consumer history, Coke Classic would go on
to outsell New Coke by 10 to 1 within a year, driving overall
Coca-Cola shares to unprecedented heights. I think the introduction
of Coke Classic was the first step
in redemption for Coke in saying, "We messed up,
we found our soul, we've been through therapy," and on some subconscious level,
it got me to drink Diet Coke
Full Transcript
00:00:01.000 --> 00:00:02.902
In one of the most dramatic
00:00:02.935 --> 00:00:05.404
comeback stories
in consumer history,
00:00:05.438 --> 00:00:08.074
Coke Classic would go on
to outsell New Coke
00:00:08.107 --> 00:00:10.309
by 10 to 1 within a year,
00:00:10.343 --> 00:00:12.545
driving overall
Coca-Cola shares
00:00:12.578 --> 00:00:15.414
to unprecedented heights.
00:00:15.448 --> 00:00:17.883
I think the introduction
of Coke Classic
00:00:17.917 --> 00:00:21.187
was the first step
in redemption for Coke
00:00:21.022 --> 00:00:24.257
in saying, "We messed up,
we found our soul,
00:00:24.029 --> 00:00:26.392
we've been through therapy,"
00:00:26.425 --> 00:00:30.001
and on some subconscious level,
it got me to drink Diet Coke.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
