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In other words, people came back to Coke

In other words,people came back to Coke, and they felt almostan obligation to do so,...

Cola Wars • 2019

In other words,
people came back to Coke, and they felt almost
an obligation to do so, having demanded that Coke
bring back Classic. ♪ You might find magic ♪ ♪ In a Coca-Cola Classic ♪ By the time Classic Coke
came back, they changed the patina of this
old never-changing stodgy Coke that took away
the damage we had. It took away the fact
that they were unchanging. ♪ Feeling you get
from a Coca-Cola Classic ♪ ♪ Can't beat the feeling ♪ Really smart marketers know that at some point,
you have to take risks

Full Transcript

00:00:01.000 --> 00:00:03.736

In other words, people came back to Coke,

00:00:03.769 --> 00:00:06.672

and they felt almost an obligation to do so,

00:00:06.705 --> 00:00:09.208

having demanded that Coke bring back Classic.

00:00:09.241 --> 00:00:11.081

♪ You might find magic ♪

00:00:11.844 --> 00:00:14.001

♪ In a Coca-Cola Classic ♪

00:00:14.113 --> 00:00:16.682

By the time Classic Coke came back,

00:00:16.715 --> 00:00:21.062

they changed the patina of this old never-changing stodgy Coke

00:00:21.654 --> 00:00:23.555

that took away the damage we had.

00:00:23.589 --> 00:00:25.691

It took away the fact that they were unchanging.

00:00:25.724 --> 00:00:29.461

♪ Feeling you get from a Coca-Cola Classic ♪

00:00:29.495 --> 00:00:32.631

♪ Can't beat the feeling ♪

00:00:32.665 --> 00:00:35.067

Really smart marketers know

00:00:35.001 --> 00:00:37.503

that at some point, you have to take risks.

Duration

38 seconds

Views

31

Timestamp in Movie

01:17:09

Uploaded

Jun 14, 2025

Genres

documentary, history

Production

History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.