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In the 1970s
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Cola Wars

In the 1970s, the competition was fierce. RC Cola, Dr Pepper and otherswere vying to be...

In the 1970s, the competition was fierce. RC Cola, Dr Pepper and others
were vying to be number two. Pepsi knew that to even get on the same playing field
as Coke, they would need to make
a bold move. And then, all of a sudden, this sort of very local,
little advertising gimmick a local Pepsi guy came up with,
called the Pepsi Challenge

Full Transcript

00:00:01.000 --> 00:00:02.467
In the 1970s,
00:00:02.501 --> 00:00:04.057
the competition was fierce.
00:00:04.604 --> 00:00:08.997
RC Cola, Dr Pepper and others were vying to be number two.
00:00:08.999 --> 00:00:09.776
Pepsi knew that to even get
00:00:09.809 --> 00:00:11.051
on the same playing field as Coke,
00:00:11.543 --> 00:00:13.411
they would need to make a bold move.
00:00:13.445 --> 00:00:15.547
And then, all of a sudden,
00:00:15.581 --> 00:00:18.517
this sort of very local, little advertising gimmick
00:00:18.055 --> 00:00:22.789
a local Pepsi guy came up with, called the Pepsi Challenge.
Duration
23 seconds
Views
38
Timestamp in Movie
00:03:21
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
In recent side-by-side - Cola Wars 00:09
In recent side-by-side
In Dallas, Texas, - Cola Wars 00:13
In Dallas, Texas,
Coke, Dr Pepper, the local brand, and Pepsi. - Cola Wars 00:05
Coke, Dr Pepper, the local brand, and Pepsi.
So with almost nothing to lose, - Cola Wars 00:06
So with almost nothing to lose,
This is the taste. - Cola Wars 00:12
This is the taste.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,
Even thought it was one a one- or two-point advantage, - Cola Wars 00:11
Even thought it was one a one- or two-point advantage,
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,