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In the early 1980s
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Cola Wars

In the early 1980s, Robert Woodruff really passedthe baton to Roberto Goizueta and stepped...

In the early 1980s, Robert Woodruff really passed
the baton to Roberto Goizueta and stepped away for the first
time in 50 years

Full Transcript

00:00:01.000 --> 00:00:03.203
In the early 1980s,
00:00:03.237 --> 00:00:06.606
Robert Woodruff really passed the baton to Roberto Goizueta
00:00:06.639 --> 00:00:09.909
and stepped away for the first time in 50 years.
Duration
10 seconds
Views
32
Timestamp in Movie
00:15:11
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Mr. Goizueta promptly chose Don Keough - Cola Wars 00:17
Mr. Goizueta promptly chose Don Keough
Don Keough was this, you know, hail-fellow-well-met. - Cola Wars 00:09
Don Keough was this, you know, hail-fellow-well-met.
Roberto Goizueta was a different character. - Cola Wars 00:05
Roberto Goizueta was a different character.
He was a quiet person. - Cola Wars 00:10
He was a quiet person.
Mr. Goizueta took a company which, frankly, - Cola Wars 00:27
Mr. Goizueta took a company which, frankly,
Pepsi and Coke were locked - Cola Wars 00:20
Pepsi and Coke were locked
You certainly rolled out of bed - Cola Wars 00:09
You certainly rolled out of bed
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret