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It was a risk, because if it didn't work
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Cola Wars

It was a risk,because if it didn't work, it would have dragged downthe Coca-Cola brand...

It was a risk,
because if it didn't work, it would have dragged down
the Coca-Cola brand name

Full Transcript

00:00:01.000 --> 00:00:02.969
It was a risk, because if it didn't work,
00:00:03.998 --> 00:00:06.472
it would have dragged down the Coca-Cola brand name.
Duration
6 seconds
Views
23
Timestamp in Movie
00:22:15
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Coke had to think long and hard - Cola Wars 00:13
Coke had to think long and hard
Roberto Goizueta was absolutely serious - Cola Wars 00:13
Roberto Goizueta was absolutely serious
Have you noticed how many men are drinking Diet Coke? - Cola Wars 00:05
Have you noticed how many men are drinking Diet Coke?
- You like it? - It tastes great, - Cola Wars 00:05
- You like it? - It tastes great,
And if you think about it, in the '80s, - Cola Wars 00:15
And if you think about it, in the '80s,
And Diet Coke was right there with it. - Cola Wars 00:04
And Diet Coke was right there with it.
Diet Coke, I think, made them realize - Cola Wars 00:12
Diet Coke, I think, made them realize
And if it tasted good, you had a winner. - Cola Wars 00:09
And if it tasted good, you had a winner.
I knew it was coming out and I couldn't wait - Cola Wars 00:06
I knew it was coming out and I couldn't wait
The amazing thing about Diet Coke - Cola Wars 00:15
The amazing thing about Diet Coke
To you who bottle Diet Coke, - Cola Wars 00:09
To you who bottle Diet Coke,
You've just made Diet Coke - Cola Wars 00:08
You've just made Diet Coke
By the end of 1983, - Cola Wars 00:18
By the end of 1983,
If we're going to put the brand "Coke" on a diet soft drink, - Cola Wars 00:09
If we're going to put the brand "Coke" on a d...
So from the very beginning in 1982, - Cola Wars 00:09
So from the very beginning in 1982,
Diet Coke grew so fast in '82 through '89, - Cola Wars 00:11
Diet Coke grew so fast in '82 through '89,
Diet Coke stepping out - Cola Wars 00:14
Diet Coke stepping out
So Pepsi and Diet Pepsi had some work to do. - Cola Wars 00:24
So Pepsi and Diet Pepsi had some work to do.
Every new idea, every strategy, every tactic, - Cola Wars 00:10
Every new idea, every strategy, every tactic,
The soft drink business - Cola Wars 00:27
The soft drink business