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It was great sort of commercial corporate theater
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Cola Wars

It was great sort ofcommercial corporate theater, but it also wasthat slap in the face...

It was great sort of
commercial corporate theater, but it also was
that slap in the face that made Coke recognize,
now it's our move

Full Transcript

00:00:01.000 --> 00:00:03.103
It was great sort of commercial corporate theater,
00:00:03.136 --> 00:00:05.637
but it also was that slap in the face
00:00:05.671 --> 00:00:08.241
that made Coke recognize, now it's our move.
Duration
8 seconds
Views
17
Timestamp in Movie
01:11:29
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Given the visceral reaction - Cola Wars 00:12
Given the visceral reaction
Brian Dyson and Sergio Zyman - Cola Wars 00:08
Brian Dyson and Sergio Zyman
But as the calls and letters kept coming, - Cola Wars 00:09
But as the calls and letters kept coming,
I think we really had to learn to listen more carefully - Cola Wars 00:11
I think we really had to learn to listen more carefully
From ABC, - Cola Wars 00:15
From ABC,
But this is America, - Cola Wars 00:05
But this is America,
Tomorrow, the Coca-Cola Company will announce, - Cola Wars 00:07
Tomorrow, the Coca-Cola Company will announce,
Only now, it will be called Classic Coke, - Cola Wars 00:06
Only now, it will be called Classic Coke,
We said, "What if we recognize the mistake?" - Cola Wars 00:09
We said, "What if we recognize the mistake?"
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars