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It was just a remarkable press conference
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Cola Wars

It was just a remarkablepress conference, where the COO of Coca-Colastood behind a podium...

It was just a remarkable
press conference, where the COO of Coca-Cola
stood behind a podium and basically
trolled himself

Full Transcript

00:00:01.000 --> 00:00:03.047
It was just a remarkable press conference,
00:00:03.503 --> 00:00:07.307
where the COO of Coca-Cola stood behind a podium
00:00:07.034 --> 00:00:09.976
and basically trolled himself.
Duration
10 seconds
Views
26
Timestamp in Movie
01:13:13
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars
They're both yours, - Cola Wars 00:05
They're both yours,
Then they tried to market two products side by side: - Cola Wars 00:07
Then they tried to market two products side by side:
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,
Intrinsics means I buy the product - Cola Wars 00:05
Intrinsics means I buy the product
Extrinsics are, I buy the product - Cola Wars 00:07
Extrinsics are, I buy the product