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It was the single biggest
marketing moment in the history of Pepsi-Cola. It was a game-changing idea, whose ripple effects
are still being felt today
marketing moment in the history of Pepsi-Cola. It was a game-changing idea, whose ripple effects
are still being felt today
Full Transcript
00:00:01.000 --> 00:00:04.971
It was the single biggest
marketing moment
00:00:05.996 --> 00:00:07.274
in the history of Pepsi-Cola.
00:00:07.308 --> 00:00:10.943
It was a game-changing idea,
00:00:10.977 --> 00:00:14.214
whose ripple effects
are still being felt today.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
