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It was, in effect, the beginning of a closing chapter
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Cola Wars

It was, in effect, thebeginning of a closing chapter of an era of mass consumptionand mass...

It was, in effect, the
beginning of a closing chapter of an era of mass consumption
and mass media

Full Transcript

00:00:01.000 --> 00:00:04.204
It was, in effect, the beginning of a closing chapter
00:00:04.237 --> 00:00:08.274
of an era of mass consumption and mass media.
Duration
8 seconds
Views
21
Timestamp in Movie
01:19:05
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
We live in a world now where it's very hard - Cola Wars 00:15
We live in a world now where it's very hard
Now, good lord, you go in the supermarket, - Cola Wars 00:07
Now, good lord, you go in the supermarket,
Really in the last 20 years, - Cola Wars 00:06
Really in the last 20 years,
There's been increasing recognition - Cola Wars 00:10
There's been increasing recognition
Former President Clinton is speaking out - Cola Wars 00:15
Former President Clinton is speaking out
Everybody's so health-conscious. - Cola Wars 00:06
Everybody's so health-conscious.
Today's Coke and Pepsi - Cola Wars 00:21
Today's Coke and Pepsi
Any form of matter that is liquid, - Cola Wars 00:09
Any form of matter that is liquid,
Does the rivalry between the Coca-Cola Company - Cola Wars 00:07
Does the rivalry between the Coca-Cola Company
The rivalry isn't just focused - Cola Wars 00:10
The rivalry isn't just focused
And it's an open question as far as I'm concerned. - Cola Wars 00:05
And it's an open question as far as I'm concerned.
If anyone out there is thinking of starting - Cola Wars 00:05
If anyone out there is thinking of starting
I tell my son about the cola wars - Cola Wars 00:07
I tell my son about the cola wars
If you can't beat it, catch the wave. Coke. - Cola Wars 00:04
If you can't beat it, catch the wave. Coke.
So when it's all said and done, - Cola Wars 00:05
So when it's all said and done,
You know, I'd love to tell you, and it's true, - Cola Wars 00:08
You know, I'd love to tell you, and it's true,
You know, and who really won was the soft drink business. - Cola Wars 00:14
You know, and who really won was the soft drink business.
It was about your position in the firmament, - Cola Wars 00:13
It was about your position in the firmament,
I think that that is what really strikes me - Cola Wars 00:18
I think that that is what really strikes me
Oceans of their products. - Cola Wars 00:05
Oceans of their products.