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It's alive and light ♪
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Cola Wars

?? It's alive and light ♪ ♪ It's doing it right ♪ ♪ It's a hit, it's a CokeCoke is it ♪...

�� It's alive and light ♪ ♪ It's doing it right ♪ ♪ It's a hit, it's a Coke
Coke is it ♪ That's why you could have
the cola wars, is because you had everyone
experiencing it

Full Transcript

00:00:01.000 --> 00:00:03.235
♪ It's alive and light ♪
00:00:03.269 --> 00:00:05.639
♪ It's doing it right ♪
00:00:05.672 --> 00:00:09.041
♪ It's a hit, it's a Coke Coke is it ♪
00:00:09.999 --> 00:00:10.943
That's why you could have the cola wars,
00:00:10.976 --> 00:00:13.279
is because you had everyone experiencing it.
Duration
13 seconds
Views
48
Timestamp in Movie
00:12:39
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Everybody knew what was going on, - Cola Wars 00:08
Everybody knew what was going on,
And the interesting part of the story - Cola Wars 00:05
And the interesting part of the story
There was a tremendous amount of news coverage - Cola Wars 00:20
There was a tremendous amount of news coverage
♪ We didn't start the fire ♪ - Cola Wars 00:10
♪ We didn't start the fire ♪
♪ Rock-and-roller cola wars I can't take it anymore ♪ - Cola Wars 00:10
♪ Rock-and-roller cola wars I can't take it anymore ♪...
There were no bottled waters. - Cola Wars 00:05
There were no bottled waters.
Coke and Pepsi were spending - Cola Wars 00:38
Coke and Pepsi were spending
Every grocer in America ran a soda ad every week, - Cola Wars 00:07
Every grocer in America ran a soda ad every week,
Coming off the successful - Cola Wars 00:25
Coming off the successful
In the early 1980s, - Cola Wars 00:10
In the early 1980s,
Mr. Goizueta promptly chose Don Keough - Cola Wars 00:17
Mr. Goizueta promptly chose Don Keough
Don Keough was this, you know, hail-fellow-well-met. - Cola Wars 00:09
Don Keough was this, you know, hail-fellow-well-met.
Roberto Goizueta was a different character. - Cola Wars 00:05
Roberto Goizueta was a different character.
He was a quiet person. - Cola Wars 00:10
He was a quiet person.
Mr. Goizueta took a company which, frankly, - Cola Wars 00:27
Mr. Goizueta took a company which, frankly,
Pepsi and Coke were locked - Cola Wars 00:20
Pepsi and Coke were locked
You certainly rolled out of bed - Cola Wars 00:09
You certainly rolled out of bed
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out