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It's worked on occasion
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Cola Wars

It's worked on occasion. Coke wants to be absolutelycontemporary, but you don't want to...

It's worked on occasion. Coke wants to be absolutely
contemporary, but you don't want to offend
your older consumers

Full Transcript

00:00:01.000 --> 00:00:03.998
It's worked on occasion.
00:00:03.035 --> 00:00:07.406
Coke wants to be absolutely contemporary,
00:00:07.439 --> 00:00:10.509
but you don't want to offend your older consumers.
Duration
11 seconds
Views
16
Timestamp in Movie
00:40:20
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Coke has always had to stay more realistic. - Cola Wars 00:26
Coke has always had to stay more realistic.
Essentially, these guys would go up - Cola Wars 00:19
Essentially, these guys would go up
Coke and Pepsi, not satisfied - Cola Wars 00:07
Coke and Pepsi, not satisfied
After weeks of what was described - Cola Wars 00:08
After weeks of what was described
In 1985, - Cola Wars 00:18
In 1985,
And suddenly Coke was the one going to space, - Cola Wars 00:13
And suddenly Coke was the one going to space,
I think this is an indication of how serious - Cola Wars 00:10
I think this is an indication of how serious
The challenger always thinks he should be getting - Cola Wars 00:11
The challenger always thinks he should be getting
At a news conference yesterday, - Cola Wars 00:15
At a news conference yesterday,
If they want to taste... their tasters, - Cola Wars 00:05
If they want to taste... their tasters,
They said that Coca-Cola's zero-gravity container - Cola Wars 00:08
They said that Coca-Cola's zero-gravity container
As Commander Gordon Fullerton said, - Cola Wars 00:12
As Commander Gordon Fullerton said,
What a wonderful idea, Helen, to serve Coca-Cola at home. - Cola Wars 00:04
What a wonderful idea, Helen, to serve Coca-Cola at home.
While Pepsi dedicated - Cola Wars 00:13
While Pepsi dedicated
Coca-Cola as a brand and the imagery, - Cola Wars 00:28
Coca-Cola as a brand and the imagery,
They would come to Coca-Cola. - Cola Wars 00:19
They would come to Coca-Cola.
Roger was on a plane and he was watching a movie, - Cola Wars 00:20
Roger was on a plane and he was watching a movie,
For Pepsi, the big breakthrough - Cola Wars 00:15
For Pepsi, the big breakthrough
So when Michael J. Fox was in "Back to the Future" - Cola Wars 00:08
So when Michael J. Fox was in "Back to the Future"
That movie kind of opened everyone's eyes - Cola Wars 00:16
That movie kind of opened everyone's eyes