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Jay Coleman was a colorful New York entrepreneur
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Cola Wars

Jay Coleman was a colorfulNew York entrepreneur who had figured outthat the time was right...

Jay Coleman was a colorful
New York entrepreneur who had figured out
that the time was right to merge the fast and furious
world of rock and roll with the more staid world
of consumer products. Jay Coleman's strategy
was to try and call executives after he thought the secretary
had left for the night

Full Transcript

00:00:01.000 --> 00:00:04.303
Jay Coleman was a colorful New York entrepreneur
00:00:04.336 --> 00:00:07.054
who had figured out that the time was right
00:00:07.574 --> 00:00:11.091
to merge the fast and furious world of rock and roll
00:00:11.944 --> 00:00:15.381
with the more staid world of consumer products.
00:00:15.414 --> 00:00:20.486
Jay Coleman's strategy was to try and call executives
00:00:20.519 --> 00:00:23.001
after he thought the secretary had left for the night.
Duration
23 seconds
Views
36
Timestamp in Movie
00:28:51
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
But that wasn't one of my M.O.'s - Cola Wars 00:05
But that wasn't one of my M.O.'s
And he said, "I want to talk to Roger - Cola Wars 00:22
And he said, "I want to talk to Roger
In the past year, Jackson has become - Cola Wars 00:06
In the past year, Jackson has become
He kept asking Jay, - Cola Wars 00:08
He kept asking Jay,
And then he would say, - Cola Wars 00:07
And then he would say,
At that time, - Cola Wars 00:13
At that time,
There were no big debates. - Cola Wars 00:04
There were no big debates.
We didn't spend months figuring out, - Cola Wars 00:07
We didn't spend months figuring out,
Well, I must say, the press conference in New York yesterday - Cola Wars 00:07
Well, I must say, the press conference in New York yesterday
Promoter Don King, - Cola Wars 00:35
Promoter Don King,
So the idea we had was - Cola Wars 00:09
So the idea we had was
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...
One on the back lot at Universal Studios - Cola Wars 00:07
One on the back lot at Universal Studios
The first take involved the choreography - Cola Wars 00:14
The first take involved the choreography
And his choreography was that he would come down the steps, - Cola Wars 00:15
And his choreography was that he would come down the steps,