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Mr. Goizueta promptly
chose Don Keough as his president and COO,
and they were partners until they both retired
from the company. They balanced each other
beautifully, and they worked together
as a partnership like I've never seen
chose Don Keough as his president and COO,
and they were partners until they both retired
from the company. They balanced each other
beautifully, and they worked together
as a partnership like I've never seen
Full Transcript
00:00:01.000 --> 00:00:03.103
Mr. Goizueta promptly
chose Don Keough
00:00:03.136 --> 00:00:06.638
as his president and COO,
and they were partners
00:00:06.672 --> 00:00:08.141
until they both retired
from the company.
00:00:08.174 --> 00:00:10.676
They balanced each other
beautifully,
00:00:10.709 --> 00:00:14.018
and they worked together
as a partnership
00:00:14.214 --> 00:00:16.782
like I've never seen.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
