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Mr. Goizueta took a company
which, frankly, had grown maybe
a little bit lazy and wasn't as aggressive
as it might have been, and was willing
to take actions that were going
to shake things up. And it was Roberto who then
had his own mantra, which was, "There's no sacred cows." I think because
of the cola wars, because there was
such intense competition between Coke and Pepsi, that both felt like they really
had to raise their game
which, frankly, had grown maybe
a little bit lazy and wasn't as aggressive
as it might have been, and was willing
to take actions that were going
to shake things up. And it was Roberto who then
had his own mantra, which was, "There's no sacred cows." I think because
of the cola wars, because there was
such intense competition between Coke and Pepsi, that both felt like they really
had to raise their game
Full Transcript
00:00:01.000 --> 00:00:03.936
Mr. Goizueta took a company
which, frankly,
00:00:03.097 --> 00:00:07.073
had grown maybe
a little bit lazy
00:00:07.106 --> 00:00:09.991
and wasn't as aggressive
as it might have been,
00:00:09.041 --> 00:00:10.477
and was willing
to take actions
00:00:10.051 --> 00:00:12.546
that were going
to shake things up.
00:00:12.579 --> 00:00:14.078
And it was Roberto who then
had his own mantra, which was,
00:00:14.814 --> 00:00:16.035
"There's no sacred cows."
00:00:16.383 --> 00:00:18.352
I think because
of the cola wars,
00:00:18.385 --> 00:00:20.853
because there was
such intense competition
00:00:20.886 --> 00:00:23.256
between Coke and Pepsi,
00:00:23.029 --> 00:00:26.826
that both felt like they really
had to raise their game.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
