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Not only were the cola wars
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Cola Wars

Not only were the cola wars being waged in majorHollywood films, eventually soda...

Not only were the cola wars being waged in major
Hollywood films, eventually soda commercials
themselves became mini movies. We're ready to send you
back in time

Full Transcript

00:00:01.000 --> 00:00:03.303
Not only were the cola wars
00:00:03.336 --> 00:00:04.871
being waged in major Hollywood films,
00:00:04.904 --> 00:00:07.064
eventually soda commercials themselves
00:00:07.674 --> 00:00:09.676
became mini movies.
00:00:09.709 --> 00:00:11.511
We're ready to send you back in time.
Duration
12 seconds
Views
20
Timestamp in Movie
00:45:30
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Now remember, you're going back before television. - Cola Wars 00:04
Now remember, you're going back before television.
There was this sort of renaissance - Cola Wars 00:09
There was this sort of renaissance
I mean, "Spaceship" was a commercial - Cola Wars 00:07
I mean, "Spaceship" was a commercial
We had commercials that they couldn't even dream of. - Cola Wars 00:04
We had commercials that they couldn't even dream of.
Especially the "Archaeology" commercial. - Cola Wars 00:07
Especially the "Archaeology" commercial.
Imagine a future where not only was Pepsi outselling Coke, - Cola Wars 00:12
Imagine a future where not only was Pepsi outselling Coke,
Pepsi was always poking at Coca-Cola. - Cola Wars 00:04
Pepsi was always poking at Coca-Cola.
Coca-Cola decided the best way to respond to that - Cola Wars 00:17
Coca-Cola decided the best way to respond to that
And I think we did that very, very successfully. - Cola Wars 00:06
And I think we did that very, very successfully.
And I had learned from politics - Cola Wars 00:07
And I had learned from politics
Up until that point, - Cola Wars 00:06
Up until that point,
Coke and Pepsi pretty much let down the guard, - Cola Wars 00:08
Coke and Pepsi pretty much let down the guard,
They were actually going to kind of - Cola Wars 00:04
They were actually going to kind of
The war between Coke and Pepsi - Cola Wars 00:15
The war between Coke and Pepsi
Here we go. You ready? - Cola Wars 00:05
Here we go. You ready?
I don't even have to taste the other one. - Cola Wars 00:04
I don't even have to taste the other one.
♪ Open up ♪ - Cola Wars 00:14
♪ Open up ♪
And so, yeah, Coke drinkers were Coke drinkers, - Cola Wars 00:07
And so, yeah, Coke drinkers were Coke drinkers,
I didn't know any Coke people. - Cola Wars 00:05
I didn't know any Coke people.
In fact, I'm surprised we didn't just divide the country - Cola Wars 00:09
In fact, I'm surprised we didn't just divide the c...