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Cola Wars

?? Open up ♪ ♪ Look around ♪ ♪ People's tastesare changing ♪ Because of the intensityof...

�� Open up ♪ ♪ Look around ♪ ♪ People's tastes
are changing ♪ Because of the intensity
of the advertising and the marketing
and the presence, it created a connection
between consumers

Full Transcript

00:00:01.000 --> 00:00:02.201
♪ Open up ♪
00:00:02.235 --> 00:00:04.001
♪ Look around ♪
00:00:04.037 --> 00:00:06.573
♪ People's tastes are changing ♪
00:00:06.607 --> 00:00:09.942
Because of the intensity of the advertising
00:00:09.976 --> 00:00:11.412
and the marketing and the presence,
00:00:11.445 --> 00:00:13.946
it created a connection between consumers.
Duration
14 seconds
Views
38
Timestamp in Movie
00:48:22
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And so, yeah, Coke drinkers were Coke drinkers, - Cola Wars 00:07
And so, yeah, Coke drinkers were Coke drinkers,
I didn't know any Coke people. - Cola Wars 00:05
I didn't know any Coke people.
In fact, I'm surprised we didn't just divide the country - Cola Wars 00:09
In fact, I'm surprised we didn't just divide the c...
It is interesting that once you know, - Cola Wars 00:05
It is interesting that once you know,
But when you don't know, - Cola Wars 00:05
But when you don't know,
I almost want to say it's the same thing, - Cola Wars 00:04
I almost want to say it's the same thing,
Wow. That's interesting. - Cola Wars 00:04
Wow. That's interesting.
What you had was carbonated, flavored sugar water. - Cola Wars 00:07
What you had was carbonated, flavored sugar water.
Had Coke and Pepsi never been invented, - Cola Wars 00:07
Had Coke and Pepsi never been invented,
These were unessential products. - Cola Wars 00:14
These were unessential products.
By this time you had Pepsi fully ensconced - Cola Wars 00:19
By this time you had Pepsi fully ensconced
At the peak of Coca-Cola's - Cola Wars 00:33
At the peak of Coca-Cola's
So they went into crisis mode. - Cola Wars 00:06
So they went into crisis mode.
The top brass at Coca-Cola needed someone - Cola Wars 00:15
The top brass at Coca-Cola needed someone
Sergio Zyman was one of those rare individuals - Cola Wars 00:08
Sergio Zyman was one of those rare individuals
He started at Pepsi and ended up at Coca-Cola. - Cola Wars 00:05
He started at Pepsi and ended up at Coca-Cola.
Sergio recognized that all the news - Cola Wars 00:07
Sergio recognized that all the news
Somehow, Coke had to re-establish themself - Cola Wars 00:08
Somehow, Coke had to re-establish themself
Even since the beginning of the Pepsi Challenge, - Cola Wars 00:31
Even since the beginning of the Pepsi Challenge,
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,