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Pepsi also, and this was
Roger Enrico, the genius, gave employees
the day off to say, "Hey, we won.
Take a day off." It was brilliant, and it put Coke immediately
on the defensive and fuelled all the storylines, so that by the time Coca-Cola gave its
momentous announcement, everybody knew what it was and they had lined up
to critique it
Roger Enrico, the genius, gave employees
the day off to say, "Hey, we won.
Take a day off." It was brilliant, and it put Coke immediately
on the defensive and fuelled all the storylines, so that by the time Coca-Cola gave its
momentous announcement, everybody knew what it was and they had lined up
to critique it
Full Transcript
00:00:01.000 --> 00:00:04.337
Pepsi also, and this was
Roger Enrico, the genius,
00:00:04.037 --> 00:00:07.907
gave employees
the day off to say,
00:00:07.094 --> 00:00:10.343
"Hey, we won.
Take a day off."
00:00:10.376 --> 00:00:11.978
It was brilliant,
00:00:12.999 --> 00:00:15.515
and it put Coke immediately
on the defensive
00:00:15.548 --> 00:00:18.351
and fuelled all the storylines,
00:00:18.384 --> 00:00:21.287
so that by the time Coca-Cola
00:00:21.032 --> 00:00:23.089
gave its
momentous announcement,
00:00:23.923 --> 00:00:25.725
everybody knew what it was
00:00:25.758 --> 00:00:28.227
and they had lined up
to critique it.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
