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Pepsi's attack on New Coke
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Cola Wars

Pepsi's attack on New Coke was hugely successful,but Coke Classic would prove to be...

Pepsi's attack on New Coke was hugely successful,
but Coke Classic would prove to be tougher competition
than expected

Full Transcript

00:00:01.000 --> 00:00:03.998
Pepsi's attack on New Coke
00:00:03.035 --> 00:00:06.172
was hugely successful, but Coke Classic would prove
00:00:06.205 --> 00:00:07.084
to be tougher competition than expected.
Duration
8 seconds
Views
24
Timestamp in Movie
01:15:04
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,
Intrinsics means I buy the product - Cola Wars 00:05
Intrinsics means I buy the product
Extrinsics are, I buy the product - Cola Wars 00:07
Extrinsics are, I buy the product
Used to be we bought product - Cola Wars 00:05
Used to be we bought product
Your image, never mind the bad old days last summer, - Cola Wars 00:08
Your image, never mind the bad old days last summer,
I don't like to be immodest about it, - Cola Wars 00:08
I don't like to be immodest about it,
It was not just an emotional reaction. - Cola Wars 00:05
It was not just an emotional reaction.
It was four positive share points for Coca-Cola - Cola Wars 00:07
It was four positive share points for Coca-Cola
In other words, people came back to Coke, - Cola Wars 00:38
In other words, people came back to Coke,
If you don't take risks, you stagnate. - Cola Wars 00:04
If you don't take risks, you stagnate.
And this was an example of Coke taking a risk. - Cola Wars 00:04
And this was an example of Coke taking a risk.
And they ended up with an outcome - Cola Wars 00:18
And they ended up with an outcome
But like with so many things in history, - Cola Wars 00:17
But like with so many things in history,
Suddenly, everybody was talking about Coke. - Cola Wars 00:04
Suddenly, everybody was talking about Coke.
♪ Can't beat it ♪ - Cola Wars 00:11
♪ Can't beat it ♪
So that kind of happened. - Cola Wars 00:04
So that kind of happened.