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Product bearing the trademark Coca-Cola are asked for
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Cola Wars

Product bearing the trademarkCoca-Cola are asked for in 80 languages, and enjoyed more...

Product bearing the trademark
Coca-Cola are asked for in 80 languages, and enjoyed more than
279 million times each day in more than 155 countries

Full Transcript

00:00:01.000 --> 00:00:03.203
Product bearing the trademark Coca-Cola are asked for
00:00:03.237 --> 00:00:05.205
in 80 languages,
00:00:05.239 --> 00:00:09.742
and enjoyed more than 279 million times each day
00:00:09.775 --> 00:00:12.999
in more than 155 countries.
Duration
12 seconds
Views
22
Timestamp in Movie
00:17:27
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.
A little tepid. - Cola Wars 00:09
A little tepid.
In the ongoing struggle for shelf space and market shares, - Cola Wars 00:07
In the ongoing struggle for shelf space and market shares,
That was what was exciting about the '80s at Coca-Cola. - Cola Wars 00:12
That was what was exciting about the '80s at Coca-Cola.
And everything's on the table." - Cola Wars 00:34
And everything's on the table."
And you're going to drink it - Cola Wars 00:05
And you're going to drink it
It was a risk, because if it didn't work, - Cola Wars 00:06
It was a risk, because if it didn't work,