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Roberto Goizueta was absolutely serious
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Cola Wars

Roberto Goizuetawas absolutely serious when he said"no sacred cows." And Diet Coke was...

Roberto Goizueta
was absolutely serious when he said
"no sacred cows." And Diet Coke was actually probably the largest
single example of sacrificing a sacred cow

Full Transcript

00:00:01.000 --> 00:00:04.837
Roberto Goizueta was absolutely serious
00:00:04.871 --> 00:00:06.773
when he said "no sacred cows."
00:00:06.806 --> 00:00:08.508
And Diet Coke was actually
00:00:08.541 --> 00:00:10.001
probably the largest single example
00:00:10.109 --> 00:00:13.311
of sacrificing a sacred cow.
Duration
13 seconds
Views
49
Timestamp in Movie
00:22:32
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Have you noticed how many men are drinking Diet Coke? - Cola Wars 00:05
Have you noticed how many men are drinking Diet Coke?
- You like it? - It tastes great, - Cola Wars 00:05
- You like it? - It tastes great,
And if you think about it, in the '80s, - Cola Wars 00:15
And if you think about it, in the '80s,
And Diet Coke was right there with it. - Cola Wars 00:04
And Diet Coke was right there with it.
Diet Coke, I think, made them realize - Cola Wars 00:12
Diet Coke, I think, made them realize
And if it tasted good, you had a winner. - Cola Wars 00:09
And if it tasted good, you had a winner.
I knew it was coming out and I couldn't wait - Cola Wars 00:06
I knew it was coming out and I couldn't wait
The amazing thing about Diet Coke - Cola Wars 00:15
The amazing thing about Diet Coke
To you who bottle Diet Coke, - Cola Wars 00:09
To you who bottle Diet Coke,
You've just made Diet Coke - Cola Wars 00:08
You've just made Diet Coke
By the end of 1983, - Cola Wars 00:18
By the end of 1983,
If we're going to put the brand "Coke" on a diet soft drink, - Cola Wars 00:09
If we're going to put the brand "Coke" on a d...
So from the very beginning in 1982, - Cola Wars 00:09
So from the very beginning in 1982,
Diet Coke grew so fast in '82 through '89, - Cola Wars 00:11
Diet Coke grew so fast in '82 through '89,
Diet Coke stepping out - Cola Wars 00:14
Diet Coke stepping out
So Pepsi and Diet Pepsi had some work to do. - Cola Wars 00:24
So Pepsi and Diet Pepsi had some work to do.
Every new idea, every strategy, every tactic, - Cola Wars 00:10
Every new idea, every strategy, every tactic,
The soft drink business - Cola Wars 00:27
The soft drink business
He was only 38 when he became president. - Cola Wars 00:05
He was only 38 when he became president.
Are you really going to take a billboard - Cola Wars 00:13
Are you really going to take a billboard