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Roger Enrico, president
and chief executive officer of Pepsi-Cola, he's the guy who bet
$5 million of his company's money,
a history-making amount, for a celebrity commercial
contract
and chief executive officer of Pepsi-Cola, he's the guy who bet
$5 million of his company's money,
a history-making amount, for a celebrity commercial
contract
Full Transcript
00:00:01.000 --> 00:00:02.768
Roger Enrico, president
and chief executive officer
00:00:02.802 --> 00:00:04.204
of Pepsi-Cola,
00:00:04.237 --> 00:00:05.971
he's the guy who bet
$5 million
00:00:06.999 --> 00:00:08.308
of his company's money,
a history-making amount,
00:00:08.341 --> 00:00:10.709
for a celebrity commercial
contract.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
