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Roger Enrico reacted quickly
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Cola Wars

Roger Enricoreacted quickly, running a big adin the "New York Times" and the "Wall Street...

Roger Enrico
reacted quickly, running a big ad
in the "New York Times" and the "Wall Street Journal," and it was great
political theater on his part

Full Transcript

00:00:01.000 --> 00:00:04.203
Roger Enrico reacted quickly,
00:00:04.236 --> 00:00:05.604
running a big ad in the "New York Times"
00:00:05.638 --> 00:00:07.306
and the "Wall Street Journal,"
00:00:07.034 --> 00:00:10.543
and it was great political theater on his part.
Duration
11 seconds
Views
23
Timestamp in Movie
00:57:55
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
I can tell you my reaction - Cola Wars 00:10
I can tell you my reaction
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,
Simply stated, - Cola Wars 00:07
Simply stated,
I don't think that we had anticipated - Cola Wars 00:07
I don't think that we had anticipated
And as a result, I think the response from the press - Cola Wars 00:08
And as a result, I think the response from the press
And are you 100% certain - Cola Wars 00:05
And are you 100% certain
I think, as I said, - Cola Wars 00:07
I think, as I said,
And we think there's going to be enormous trial - Cola Wars 00:05
And we think there's going to be enormous trial
We know we've got a winner. - Cola Wars 00:05
We know we've got a winner.
One of the first signs that something was amiss - Cola Wars 00:20
One of the first signs that something was amiss
All I know is that I was sitting - Cola Wars 00:09
All I know is that I was sitting
And if you watch the whole press conference, - Cola Wars 00:16
And if you watch the whole press conference,
Ma'am, I can tell you that what you're going to get - Cola Wars 00:06
Ma'am, I can tell you that what you're going to ge...
- Except a Coke. - Not at all. - Cola Wars 00:04
- Except a Coke. - Not at all.
People were asked, "Why?" - Cola Wars 00:16
People were asked, "Why?"
Well, I would say it's smoother... - Cola Wars 00:05
Well, I would say it's smoother...
With the global reach of Coke, - Cola Wars 00:09
With the global reach of Coke,
But their nervousness and their flubs - Cola Wars 00:08
But their nervousness and their flubs