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Roger was on a plane
and he was watching a movie, and he saw Coke in a lot
of the scenes in the movie, and couldn't understand
why it was that Pepsi wasn't ensconced
in that world. And so he worked with a company
called Davie Brown, and their effort
was really about, how do we get product placement
in movies?
and he was watching a movie, and he saw Coke in a lot
of the scenes in the movie, and couldn't understand
why it was that Pepsi wasn't ensconced
in that world. And so he worked with a company
called Davie Brown, and their effort
was really about, how do we get product placement
in movies?
Full Transcript
00:00:01.000 --> 00:00:03.236
Roger was on a plane
and he was watching a movie,
00:00:03.269 --> 00:00:06.572
and he saw Coke in a lot
of the scenes in the movie,
00:00:06.606 --> 00:00:09.842
and couldn't understand
why it was that Pepsi
00:00:09.876 --> 00:00:12.211
wasn't ensconced
in that world.
00:00:12.245 --> 00:00:14.847
And so he worked with a company
called Davie Brown,
00:00:14.881 --> 00:00:17.183
and their effort
was really about,
00:00:17.216 --> 00:00:20.286
how do we get product placement
in movies?
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
