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Sergio recognized that all the news
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Cola Wars

Sergio recognizedthat all the news over the last five or ten yearshad been about Pepsi

Sergio recognized
that all the news over the last five or ten years
had been about Pepsi

Full Transcript

00:00:01.000 --> 00:00:04.304
Sergio recognized that all the news
00:00:04.338 --> 00:00:07.374
over the last five or ten years had been about Pepsi.
Duration
7 seconds
Views
19
Timestamp in Movie
00:51:50
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Somehow, Coke had to re-establish themself - Cola Wars 00:08
Somehow, Coke had to re-establish themself
Even since the beginning of the Pepsi Challenge, - Cola Wars 00:31
Even since the beginning of the Pepsi Challenge,
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,
It was like taking a blood oath. - Cola Wars 00:07
It was like taking a blood oath.
When we walked into the conference room, - Cola Wars 00:09
When we walked into the conference room,
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula
I thought, "Wow." - Cola Wars 00:10
I thought, "Wow."
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night
We have to figure out what this is." - Cola Wars 00:06
We have to figure out what this is."
Coca-Cola is about to announce what it calls - Cola Wars 00:06
Coca-Cola is about to announce what it calls
I was with Roger, - Cola Wars 00:05
I was with Roger,
The most significant soft drink marketing development - Cola Wars 00:06
The most significant soft drink marketing development
He knew Pepsi very well. - Cola Wars 00:10
He knew Pepsi very well.
This morning there is a surprising report - Cola Wars 00:08
This morning there is a surprising report
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...