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So from the very beginning in 1982
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Cola Wars

So from the very beginningin 1982, it was always our objectiveand our goal to make this...

So from the very beginning
in 1982, it was always our objective
and our goal to make this the number two
soft drink

Full Transcript

00:00:01.000 --> 00:00:03.269
So from the very beginning in 1982,
00:00:03.302 --> 00:00:06.139
it was always our objective and our goal
00:00:06.172 --> 00:00:08.574
to make this the number two soft drink.
Duration
9 seconds
Views
23
Timestamp in Movie
00:24:29
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Diet Coke grew so fast in '82 through '89, - Cola Wars 00:11
Diet Coke grew so fast in '82 through '89,
Diet Coke stepping out - Cola Wars 00:14
Diet Coke stepping out
So Pepsi and Diet Pepsi had some work to do. - Cola Wars 00:24
So Pepsi and Diet Pepsi had some work to do.
Every new idea, every strategy, every tactic, - Cola Wars 00:10
Every new idea, every strategy, every tactic,
The soft drink business - Cola Wars 00:27
The soft drink business
He was only 38 when he became president. - Cola Wars 00:05
He was only 38 when he became president.
Are you really going to take a billboard - Cola Wars 00:13
Are you really going to take a billboard
But when a CEO is involved - Cola Wars 00:10
But when a CEO is involved
As Enrico came to power, - Cola Wars 00:14
As Enrico came to power,
As Roger used to say, - Cola Wars 00:11
As Roger used to say,
"But a few big things, if done very well, - Cola Wars 00:12
"But a few big things, if done very well,
And it's all about people trying to make something - Cola Wars 00:06
And it's all about people trying to make something
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,
Roger was unapologetic - Cola Wars 00:08
Roger was unapologetic