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So when Michael J. Fox was in
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Cola Wars

So when Michael J. Foxwas in "Back to the Future" and Pepsi had all that productplacement...

So when Michael J. Fox
was in "Back to the Future" and Pepsi had all that product
placement in the movie, it was a home run

Full Transcript

00:00:01.000 --> 00:00:04.017
So when Michael J. Fox was in "Back to the Future"
00:00:04.204 --> 00:00:06.306
and Pepsi had all that product placement in the movie,
00:00:06.339 --> 00:00:08.141
it was a home run.
Duration
8 seconds
Views
23
Timestamp in Movie
00:44:55
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
That movie kind of opened everyone's eyes - Cola Wars 00:16
That movie kind of opened everyone's eyes
Yeah, I think it was a deliberate strategy - Cola Wars 00:11
Yeah, I think it was a deliberate strategy
Not only were the cola wars - Cola Wars 00:12
Not only were the cola wars
Now remember, you're going back before television. - Cola Wars 00:04
Now remember, you're going back before television.
There was this sort of renaissance - Cola Wars 00:09
There was this sort of renaissance
I mean, "Spaceship" was a commercial - Cola Wars 00:07
I mean, "Spaceship" was a commercial
We had commercials that they couldn't even dream of. - Cola Wars 00:04
We had commercials that they couldn't even dream of.
Especially the "Archaeology" commercial. - Cola Wars 00:07
Especially the "Archaeology" commercial.
Imagine a future where not only was Pepsi outselling Coke, - Cola Wars 00:12
Imagine a future where not only was Pepsi outselling Coke,
Pepsi was always poking at Coca-Cola. - Cola Wars 00:04
Pepsi was always poking at Coca-Cola.
Coca-Cola decided the best way to respond to that - Cola Wars 00:17
Coca-Cola decided the best way to respond to that
And I think we did that very, very successfully. - Cola Wars 00:06
And I think we did that very, very successfully.
And I had learned from politics - Cola Wars 00:07
And I had learned from politics
Up until that point, - Cola Wars 00:06
Up until that point,
Coke and Pepsi pretty much let down the guard, - Cola Wars 00:08
Coke and Pepsi pretty much let down the guard,
They were actually going to kind of - Cola Wars 00:04
They were actually going to kind of
The war between Coke and Pepsi - Cola Wars 00:15
The war between Coke and Pepsi
Here we go. You ready? - Cola Wars 00:05
Here we go. You ready?
I don't even have to taste the other one. - Cola Wars 00:04
I don't even have to taste the other one.
♪ Open up ♪ - Cola Wars 00:14
♪ Open up ♪