Join the conversation
Log in or create an account to leave a comment
Log In
So Pepsi and Diet Pepsi
had some work to do. In 1983,
Diet Coke bumped Coca-Cola's total market share
by two points, while Pepsi's dropped
nine-tenths of a point. It was the first time
since the late 1970s that Coca-Cola was growing
faster than Pepsi. Whatever Coke was doing,
they were doing it to hit us, and whatever we were doing,
we were doing to hit them
had some work to do. In 1983,
Diet Coke bumped Coca-Cola's total market share
by two points, while Pepsi's dropped
nine-tenths of a point. It was the first time
since the late 1970s that Coca-Cola was growing
faster than Pepsi. Whatever Coke was doing,
they were doing it to hit us, and whatever we were doing,
we were doing to hit them
Full Transcript
00:00:01.000 --> 00:00:04.671
So Pepsi and Diet Pepsi
had some work to do.
00:00:04.704 --> 00:00:08.074
In 1983,
Diet Coke bumped Coca-Cola's
00:00:08.108 --> 00:00:10.243
total market share
by two points,
00:00:10.276 --> 00:00:13.113
while Pepsi's dropped
nine-tenths of a point.
00:00:13.146 --> 00:00:16.116
It was the first time
since the late 1970s
00:00:16.149 --> 00:00:19.152
that Coca-Cola was growing
faster than Pepsi.
00:00:19.185 --> 00:00:21.955
Whatever Coke was doing,
they were doing it to hit us,
00:00:21.988 --> 00:00:24.157
and whatever we were doing,
we were doing to hit them.
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
