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So the idea we had was
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Cola Wars

So the idea we had was let's leak somehow,to somebody, that, do you know how muchPepsi...

So the idea we had was let's leak somehow,
to somebody, that, do you know how much
Pepsi spent?

Full Transcript

00:00:01.000 --> 00:00:03.969
So the idea we had was
00:00:04.001 --> 00:00:07.539
let's leak somehow, to somebody,
00:00:07.573 --> 00:00:09.475
that, do you know how much Pepsi spent?
Duration
9 seconds
Views
27
Timestamp in Movie
00:31:06
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...
One on the back lot at Universal Studios - Cola Wars 00:07
One on the back lot at Universal Studios
The first take involved the choreography - Cola Wars 00:14
The first take involved the choreography
And his choreography was that he would come down the steps, - Cola Wars 00:15
And his choreography was that he would come down the steps,
The final take, Michael had been asked - Cola Wars 00:09
The final take, Michael had been asked
Rock star Michael Jackson was injured tonight in Los Angeles. - Cola Wars 00:04
Rock star Michael Jackson was injured tonight in Los Angeles...
Jackson was rushed to the hospital last night - Cola Wars 00:08
Jackson was rushed to the hospital last night
So the director wanted just one more take, - Cola Wars 00:05
So the director wanted just one more take,
It was, how can this happen to the greatest performer today? - Cola Wars 00:06
It was, how can this happen to the greatest performer today?
He didn't know he was on fire. - Cola Wars 00:08
He didn't know he was on fire.
Girls started crying, - Cola Wars 00:05
Girls started crying,
We thought it was part of the act that was going on. - Cola Wars 00:04
We thought it was part of the act that was going on.
Jackson managed a weak wave - Cola Wars 00:14
Jackson managed a weak wave
Despite the hysteria that greeted him, - Cola Wars 00:11
Despite the hysteria that greeted him,
They got a lot of attention with the hair-on-fire thing, - Cola Wars 00:05
They got a lot of attention with the hair-on-fire thing,