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That's the word from the trade journal,

That's the word from the tradejournal, "Beverage Digest." Coke was lookingat its shrinking...

Cola Wars • 2019

That's the word from the trade
journal, "Beverage Digest." Coke was looking
at its shrinking lead, and Coke legitimately feared
that Pepsi could creep up on it and ultimately overtake it. So Coke had concerns, but Coke also, it was being
poked so ferociously at every turn, I think it felt like
they had to fight back

Full Transcript

00:00:01.000 --> 00:00:04.471

That's the word from the trade journal, "Beverage Digest."

00:00:04.504 --> 00:00:07.072

Coke was looking at its shrinking lead,

00:00:07.106 --> 00:00:11.445

and Coke legitimately feared that Pepsi could creep up on it

00:00:11.478 --> 00:00:13.048

and ultimately overtake it.

00:00:13.513 --> 00:00:16.183

So Coke had concerns,

00:00:16.216 --> 00:00:20.001

but Coke also, it was being poked so ferociously

00:00:20.012 --> 00:00:22.998

at every turn,

00:00:22.087 --> 00:00:24.357

I think it felt like they had to fight back.

Duration

24 seconds

Views

23

Timestamp in Movie

00:55:22

Uploaded

Jun 14, 2025

Genres

documentary, history

Production

History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.