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The 1980s. A time of mass media
and mass consumption. A perfect point in history
for an epic showdown between two soft drink brands that would capture
the attention of an American public
ready to be wowed. During the 80s,
the cola wars was a major development. It was still a world where,
if you ran your TV commercial on the major
broadcast networks, you would reach 90% or more
of the American public
and mass consumption. A perfect point in history
for an epic showdown between two soft drink brands that would capture
the attention of an American public
ready to be wowed. During the 80s,
the cola wars was a major development. It was still a world where,
if you ran your TV commercial on the major
broadcast networks, you would reach 90% or more
of the American public
Full Transcript
00:00:01.000 --> 00:00:02.769
The 1980s.
00:00:02.802 --> 00:00:05.738
A time of mass media
and mass consumption.
00:00:05.772 --> 00:00:07.084
A perfect point in history
for an epic showdown
00:00:07.874 --> 00:00:10.077
between two soft drink brands
00:00:10.011 --> 00:00:11.844
that would capture
the attention
00:00:11.878 --> 00:00:14.347
of an American public
ready to be wowed.
00:00:14.038 --> 00:00:15.815
During the 80s,
the cola wars
00:00:15.848 --> 00:00:18.818
was a major development.
00:00:18.851 --> 00:00:23.556
It was still a world where,
if you ran your TV commercial
00:00:23.589 --> 00:00:25.424
on the major
broadcast networks,
00:00:25.458 --> 00:00:29.428
you would reach 90% or more
of the American public.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
