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�� The choice is mine ♪
- ♪ Satisfies me ♪ ♪ Choice is mine ♪ Advertising is meant
to portray Pepsi as on the leading edge
of what's happening today, and we're merging the images
of these fine stars with the image
of our product, and we think it's a lot of fun
for the consumers, and it certainly
works for us. Instead of advertising
"we taste better," or "we're a great brand
because..." Pepsi was advertising
a feeling. And they really tapped into
youth culture with the Pepsi Generation
- ♪ Satisfies me ♪ ♪ Choice is mine ♪ Advertising is meant
to portray Pepsi as on the leading edge
of what's happening today, and we're merging the images
of these fine stars with the image
of our product, and we think it's a lot of fun
for the consumers, and it certainly
works for us. Instead of advertising
"we taste better," or "we're a great brand
because..." Pepsi was advertising
a feeling. And they really tapped into
youth culture with the Pepsi Generation
Full Transcript
00:00:01.000 --> 00:00:03.501
- ♪ The choice is mine ♪
- ♪ Satisfies me ♪
00:00:03.535 --> 00:00:05.037
♪ Choice is mine ♪
00:00:05.071 --> 00:00:06.973
Advertising is meant
to portray Pepsi
00:00:07.002 --> 00:00:09.574
as on the leading edge
of what's happening today,
00:00:09.608 --> 00:00:11.911
and we're merging the images
of these fine stars
00:00:11.944 --> 00:00:13.713
with the image
of our product,
00:00:13.746 --> 00:00:15.715
and we think it's a lot of fun
for the consumers,
00:00:15.748 --> 00:00:17.482
and it certainly
works for us.
00:00:17.515 --> 00:00:19.118
Instead of advertising
"we taste better,"
00:00:19.151 --> 00:00:21.621
or "we're a great brand
because..."
00:00:21.654 --> 00:00:25.059
Pepsi was advertising
a feeling.
00:00:25.625 --> 00:00:27.525
And they really tapped into
youth culture
00:00:27.559 --> 00:00:29.527
with the Pepsi Generation.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
