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The company rediscovered the
fact that the consumer said, "Hey, this is mine.
Don't mess with it." And also, we had lapsed
consumers who said, "Well, we ought
to demonstrate, literally, by going back
and drinking Coke again." So, you know,
the data will show it
fact that the consumer said, "Hey, this is mine.
Don't mess with it." And also, we had lapsed
consumers who said, "Well, we ought
to demonstrate, literally, by going back
and drinking Coke again." So, you know,
the data will show it
Full Transcript
00:00:01.000 --> 00:00:04.037
The company rediscovered the
fact that the consumer said,
00:00:04.403 --> 00:00:06.338
"Hey, this is mine.
Don't mess with it."
00:00:06.372 --> 00:00:09.708
And also, we had lapsed
consumers who said,
00:00:09.742 --> 00:00:12.044
"Well, we ought
to demonstrate, literally,
00:00:12.077 --> 00:00:13.712
by going back
and drinking Coke again."
00:00:13.746 --> 00:00:16.348
So, you know,
the data will show it.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
